Resume / CV
Executive, Builder, Operator | $0 → $40M ARR | $9M → $16M in 15 months
MikeMyDay@MikeCofone.com · (732) 551-1511 · New York City Metro
Industries: Consulting/Services, SaaS/Technology, Healthcare, High-Risk Retail, and Fitness
I thrive when leading high-impact initiatives that blend marketing and sales strategy, operational efficiency, and technical execution. Over the past 12 years, I’ve helped companies optimize revenue operations, scale go-to-market systems, and modernize outdated processes with automation and data-driven decision-making. My background is highly competitive, shaped by Olympic-level athletics and refined through managing cross-functional technical, sales, and marketing teams. I’ve driven billion-dollar outcomes for Groq, scaled the BBB’s outreach team by 500%, grown ARR from zero to over $40M in 36 months for Loogaroo, and helped take The Contractor Consultants from $9M to $16M in about 15 months. My leadership style is hands-on, data-first, and focused on removing whatever slows growth.
ARR in 36 months at Loogaroo Logistics
Revenue in about 15 months at The Contractor Consultants
Raised by Groq at a $2.8B valuation, on the go-to-market we built
National STEM awards, presented at the White House
Experience
Where I’ve made an impact.
Helped grow closed-won revenue from ~$300K to $1M+ per month as part of the sales and marketing leadership team.
Built the company’s data stack from scratch: a Supabase data warehouse fed by Airbyte and n8n, with Metabase dashboards for sales, recruiting, and fulfillment.
Designed and rolled out the Single Hiring Funnel offer and helped launch 90-day trial packages, together bringing in $2M+ in under a year.
Rebuilt HubSpot reporting, lead scoring, and lead routing, and helped grow average deal size from $3.65K to $9.88K.
Built and owned the company scorecard in Ninety.io, tracking sales, operations, and fulfillment from first touch to placed hire.
Completed 20 company Rocks across sales, revenue operations, and fulfillment.
Led fulfillment, where quarterly hires for our core client program grew from 63 to 268, saving clients $5M+ in recruiter fees, while submission approval rates rose from 33% to 58%.
Built a red, yellow, and green client health score to spot at-risk clients early; 90-day client survival rose from 47% to 91%.
Owned the operations budget, including vendor negotiations, software contracts, and new hires.
Built an AI tool that reads each client contract and tracks hiring funnels paid for and used across 2,230 HubSpot accounts.
Led company cybersecurity, including 2-Step Verification across 188 accounts, inactive account cleanup, and security training.
Raised venture funding from Antler and angel investors at a $10M valuation, under our original name ScaleMail.
Accepted into Vercel’s startup accelerator program, with funding and platform support.
Grew the company to $1M+ in annual recurring revenue (ARR).
Closed enterprise contracts with Toyota, Groq, and the Better Business Bureau.
Built Groq’s specialized team of marketing and sales experts, supporting new business ahead of its $640M raise at a $2.8B valuation.
Engineered the go-to-market infrastructure for Groq’s AI hardware and API, including a dual Salesforce and HubSpot setup with Outreach.io and native AI functions.
Solved a data problem for the Better Business Bureau, connecting sources with no API endpoints, that 3 consulting firms, including IBM Watson, had deemed unsolvable.
Implemented CRM systems for the BBB and expanded their outreach team 500%.
Ran a multi-channel sales strategy that booked 30 meetings per week using 5+ tactics.
Automated 80% of HR, marketing, sales, and project management tasks using AI and code, cutting operating costs 30%.
Built a multi-tiered go-to-market strategy that expanded TAM 4x and improved CAC by $55 per lead.
Designed a closing framework that cut time-to-revenue for new clients by 14 days.
Developed and launched a go-to-market strategy for Behavioral Health Link’s 988 software platform, leading to $8M in sales over two years.
Led sales and marketing strategies that grew revenue by $1.2M within two years.
Managed hiring and team changes during 150% team growth.
Helped merge 4 companies into Data Solutions, a combined team of ~50, aligning operations and cultures.
Built a recruiting process across North America, South America, and Europe that raised margin per project ~25%.
Expanded services into 3 new lines: data engineering, machine learning, and CRM optimization.
Built the upsell process and created $850K in upsell revenue.
Led the launch of “Ready, Set, Data,” a SaaS platform that pulled data from 100+ sources into one warehouse.
Implemented a forecasting CRM that cut quarterly budget cycles from 6 weeks to 3.
Worked with clients with budgets up to $3M+, including Ochsner Health.
Expanded sales into education, legal, and healthcare, growing market reach 25%.
Built lead qualification combining data, CRM, and AI tools to run campaigns to 15K+ prospects monthly.
Automated sales processes generating qualified meetings at $96.50 each and $1M+ in monthly pipeline.
Managed deals from $10K to $2M in annual contract value.
Raised team margin from 20% to 63% within 8 months, generating $4M+ in revenue.
Built an email sending platform through APIs that lifted open rates 5–15%.
Managed ~$3M in accounts, including WebMD and Zumba.
Ran a campaign that generated $500K of qualified monthly pipeline for a marketing data client.
Deployed CRM integrations for clients with a combined 400+ users.
Secured distributorship contracts valued at $30–60M.
Helped reach $40M in ARR within 36 months, becoming the 5th largest company in its California vertical.
Raised $3M+ from seed and early-round investors through equity and S.A.F.E. deals.
Led POS, ERP, and API software for “high risk” retailers.
Negotiated partnerships with industry leaders, including Apple’s former Chief of Payments.
Managed licensing, leasing, and construction with $2M+ in spend.
Built pitches and decks that secured $20M in future contingent contracts.
Met or exceeded 100% of sales goals before COVID-19.
Improved lead conversion 25% and customer retention 20% through CRM analysis.
Raised overall sales revenue 15% across 9 locations.
Grew the portfolio to $5M+ in assets under management.
Oversee acquisitions, financing, tenants, leasing, and property finances.
Recognition
Before business.
S.T.E.M. Research
“It’s A Pressing Matter” & “Americans Idle”
2010 – 2017
Built a low-cost lever press that makes alternative fuel to curb deforestation, and solutions to engine idling.
Presented both projects at the White House to President Obama and to the U.S. Military, and helped champion stop-start idling technology since adopted by Mazda and Ford.
Won 12 national awards, including the White House Science Fair award, the President’s Environmental Youth Award, Siemens We Can Change the World (1st), and the Lexus Eco Challenge (grand prize).
U.S. National Rowing Team
Member
Summers 2017 & 2018
Won the U.S. Club Nationals and trained for the Olympic Lightweight 4- event.
Selected for the World University Championships in Shanghai and the World Games in Wroclaw.
Education
Where I studied.
London School of Economics
Data Science & Business Analytics
May 2021 – May 2022 · Remote
Oxford Brookes University
Diploma of Higher Education, History (Honors)
Graduated Jan 2019 · Oxfordshire, England
Leadership & Service
Giving back.
F.A.C.E.
Advisory Board Member
Jan 2019 – Present · Non-profit
Lobbied members of the House and Senate, and contributed legislative language adopted into bills and federal guidance.
Haze
Co-Founder & Advisory Board Member
Dec 2020 – Apr 2022
Digital health platform automating medical assessments; advised on market, positioning, and data, reaching hundreds of sign-ups per week.
Tools & Certifications
The toolkit.
Tools
CRMs: HubSpot, Salesforce, Airtable
Sales engagement: Outreach, SalesLoft, Lemlist, Smartlead, PhoneBurner, Kixie, Aircall
Marketing: TheTradeDesk, Google Ads, Meta, LinkedIn, Figma, Framer, Canva, ManyChat
Prospecting: ZoomInfo, Apollo, Clay
Data & automation: Supabase, Metabase, Tableau, n8n, Zapier, Make.com, GitHub, Vercel, Claude, OpenAI, Groq
Operations: Slack, ClickUp, Linear, Notion, Google Workspace, Loom
Certifications
HubSpot Gold Partner · Salesforce Partner Certified · Aircall Platinum Partner · Kixie Partner · Sales Hub Implementation · Google Ads